Competitive analysis

Top 5 Brands of known vodka and what they offer.

ABSOLUT - Produced in Sweden and distilled from winter wheat, Absolut has a smooth and malty consistancy - with a subtle hint of dried fruit. (Vodka, Citron, Peppar, Kurant, Vanilla, and Mandarin)

GREY GOOSE - Imported from France, this ultra-premium vodka is made with mineral water from the Genté Springs of Cognac, France and the finest grain from France's lush farmlands (Vodka, L’Orange, L’Citron, La Vanille) Vodka is winner of prestigious World Spirits Championship/ Received 96 out of 100 points from the Beverage Testing Institute, and was awarded the only Platinum Medal.

STOLICHNAYA - Distilled from winter wheat, which is the best tasting wheat, not from corn or other grains. It possesses a spectacular smoothness and clarity that outshines all others when served straight in the Russian tradition. It also mixes beautifully with juices, tonics and sodas. Vodka, Cranberry ‘Cranberi’, Citrus ‘Citros’, Vanilla ‘Vanil’, Raspberry ‘Razberi’, Orange ‘Ohranj’, Strawberry ‘Strasberi’, and Peach ‘Persik’.

KETEL ONE - Clear. Medium-bodied. Charcoal, minerals, licorice, flowers. Compact texture. Quite intense mineral nose. Smoky accents blend well with pretty light- floral notes. A rough and powerful style. (Vodka, Citroen) Vodka rated 89 by the Beverage Testing Institute Inc.

SMIRNOFF - Has traces of cereal and alcohol on the nose and is a little richer on the palate than the 75 proof version, but still bears the brand's hallmarks of purity, smoothness, and lightness. So does the Blue Label, although as one would expect, it does have some alcohol burn when drunk neat. It is, however, a lot less aggressive than that of many other brands bottled at 80 proof." Desmond Begg, The Vodka Companion (Vodka, Silver, Apple Twist, Citrus Twist. Cranberry Twist, Orange Twist, Raspberry Twist, Strawberry Twist, Vanilla Twist, Watermelon Twist).