After surveying, consumers have polled with overwhelming results that with the name infusion vodka would be confused with a popular drink rather than being known as the brand. So what is Raindrop Vodka. Raindrop Vodka is a brand that focuses on delivering pure refreshing vodka. With a 60 proof, its taste starts with a slightly sharp feeling but leaves you with a cool sensation on your tongue allowing you to have fun all night long.
It has a refreshing aroma meant to taste clean and not obtrusive. The body is full with an enjoyable oily-silkiness that slides along your tongue. After a sip you will experience a light tingling sensation in your mouth and on your lips enjoyable for you and perhaps a lover.
Best served cold or on the rocks.
A company’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. Companies must design strong value propositions that give them the greatest advantage in their target market (Armstrong & Kotler 2009:9-10)
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"A company using value-based pricing must find out what value buyers assign to different competitive offers." Armstrong & Kotler, Ch9 - P.261
Many of the vodkas being created offer these amazing flavors, aromas and sensual experiences. While they all do not offer prices immediately, how will your pricing be affected by their pricing? I also noticed your vodka is 40-proof and not the standard 80! This certainly allows for more flavor and I think that change is note-worthy.
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